Ecommerce video trends - Retailer Marketing product with entertainment

ecommerce companies are using blog to posts photos, videos to build awareness of their product. See the example of

. SeenON
. Flypaper

SeenON provides consumers access into the world of shopping-enabled entertainment through its relationships with major networks, media partners, celebrities and brand marketers.

Chapter 10: Let It Be



Dahlia delves into Victory's dating life and coaches her on how to market a successful designer image.




Carpe Threesome



Nico introduces Victory to the new faces of Bonfire, and Nico and her husband quarrel over the after party.



As seen above, SeenON provide catalog of the products seen on TV, films, music videos, sports and on the red carpet. SeenON provide its viewers to purchase the product they see on screen.

. Bluefly.com, an online retailer of designer clothes, updates customers on fashion-related news through its blog Flypaper (flypaper.bluefly.com).

Flypaper cater to women who cared about what was currently fashionable, instead of selling discounted clothes that might or might not still be in vogue. Flypaper might feature pictures of the runway models in the latest Milan show or full-length shots of random, fashionable pedestrians