Google new Advertisement Click to Buy Links AdSense for Games Platform

Google unleashed two new forms of advertisements: click to buy links on YouTube And in-game advertising platform ( $1 billion advertising market in 2007 ) Called AdSense for Games.

AdSense for Games, the platform will offer advertisers access to millions of Web-based Flash games.

AdSense for Games allows advertisers to very easily gain access to in-game inventory.With AdSense for Games, advertisers can target campaigns based on keywords, genres or even specific games. Revenue, based on cost-per-impression or cost-per-click metrics, is split between Google and developers. Inventory is filled via auctions where advertisers bid on placement.



Google’s desire to bring AdSense to online games and ultimately dominating the game-related advertising business completed after 1 year ( Read Google Adsense Exploring Games - October 18, 2007 . Google's ad platform - AdSense for Games has operated in beta since early 2008. Game developers like Konami, Playfish and Zynga participated in the beta.




Click-to-buy links are available only to YouTube users based in the U.S. Definitely Google plans to expand the feature to other content partners, as well as the international You Tube community. Currently these click-to-buy links nestled unobtrusively beneath the video and its sharing options, and just above the comments. Currently these links will take users to online stores such as Apple's iTunes or Amazon.com