25 High Volume Search Terms that Grew MOST

The chart below shows the 25 high volume search terms that grew the most from April 2008 to May 2008.

While it appears that sporting events, celebrity gossip and big-budget marketing pushes caused spikes in various search term referrals, gloomy search phrases top the list

* The most common theme among the top 25 searches is death (indicated by black bars). While this may help to explain why the news tend to focus on morbid events, it also speaks to the fact that people turn (heavily) to search engines when trying to find more info on contemporary events.

* Gossip and entertainment related searches also bubble to the top (purple bars), highlighted by both Kimberly Caldwell and David Cook (American Idol contestants and alleged lovebirds) shown making the list.

* Seasonal trends can be pretty dynamic (blue bars), with Mother’s day Idea’s and economic stylus related terms peppering the top 25 growers.

* Large product and movie launches caused spikes in movie and video game related terms (green bars) as The Strangers, The Happening, Sex in The City, GTA4 and Wii Fit all made the list. What’s interesting here is that movie terms seem to coincide with advertising while game related search terms are (apparently) related to usage.

Source : Top Moving Search Terms – Tragedy drives traffic