Google Analytics - offline-to-online reporting features: TV Campaigns reporting.

Google Analytics added new more offline-to-online reporting features: TV Campaigns reporting. This report represents a further integration between Google Analytics and AdWords, and also a helpful tool for anyone to measure the online effects of offline marketing.

The current available TV metrics include:

* Impressions delivered
* Number of ad plays
* Cost
* CPM

You can now track these metrics and plot them alongside metrics already within Google Analytics, such as conversions, visits, and time on site. This way, you can see correlations between a TV campaign and your website traffic.

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