ecommerce companies are using blog to posts photos, videos to build awareness of their product. See the example of
. SeenON
. Flypaper
SeenON provides consumers access into the world of shopping-enabled entertainment through its relationships with major networks, media partners, celebrities and brand marketers.
Chapter 10: Let It Be
Dahlia delves into Victory's dating life and coaches her on how to market a successful designer image.
Carpe Threesome
Nico introduces Victory to the new faces of Bonfire, and Nico and her husband quarrel over the after party.
As seen above, SeenON provide catalog of the products seen on TV, films, music videos, sports and on the red carpet. SeenON provide its viewers to purchase the product they see on screen.
. Bluefly.com, an online retailer of designer clothes, updates customers on fashion-related news through its blog Flypaper (flypaper.bluefly.com).
Flypaper cater to women who cared about what was currently fashionable, instead of selling discounted clothes that might or might not still be in vogue. Flypaper might feature pictures of the runway models in the latest Milan show or full-length shots of random, fashionable pedestrians
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Ecommerce video trends - Retailer Marketing product with entertainment
Ecommerce video trends - Retailer Marketing product with entertainment
Wednesday, August 20, 2008
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14 Responses to "Ecommerce video trends - Retailer Marketing product with entertainment"
video marketing is the becoming main strategy of retailer.
Market your product with entertainment. Celebrities, models videos help retailer to "convince" their clients or visitors and sell their products.
Integration of video in blogs help retailer or E-commerce website owner in brand marketing of their online store.
i like idea. I love shopping. Very often i want buy my favorite celebrity dress.Both website provide me easy way to buy it.
Very sexy videos
videos marketing with celebrity, ramp models is quick way to grab online market.
If you want to know e-commerce video marketing from scratch then go to http://storeaddons.com/ucmc/ and see selective video on niche marketing, internet marketing,e-commerce marketing and also on social marketing
I believe videos is one the best marketing tool. If you want to start ecommerce marketing through video then see videos on www.7strategy.com/webdesign/2008/05/the-best-ecommerce-videos.html which provide basic components of an E-commerce site , history of e-commerce, how e-commerce evolve, mistakes on e-commerce site. I hope, i will help you.
Both websites are good example of how to use videos in blogs to drive people to your online retail site or e-commerce site.
Video marketing is biggest wave in internet marketing world which changing the existing marketing rules
I feel apart from video in e-commerce, Ajax is also becoming very popular. Ajax in ecommerce have great advantages.Ajax transform the ecommerce shopping ( online shopping ) experience.
I found a great list of video sharing sites.
http://www.ilikesharingvideos.com/video-sharing-sites/en/
It help you to publish your Videos depending of the type of video. Most are less-known sharing video sites but effective.
Video website owner need to look for new ways to blend ad formats, video insertion policy, website structure near video, short-form video clips, long-form video, distribution strategy. It help to monetize audience, increase revenue
more and more people are starting to make a search engine out of youtube so marketers nowadays target youtube for audience
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