Google new Advertisement Click to Buy Links AdSense for Games Platform

Google unleashed two new forms of advertisements: click to buy links on YouTube And in-game advertising platform ( $1 billion advertising market in 2007 ) Called AdSense for Games.

AdSense for Games, the platform will offer advertisers access to millions of Web-based Flash games.

AdSense for Games allows advertisers to very easily gain access to in-game inventory.With AdSense for Games, advertisers can target campaigns based on keywords, genres or even specific games. Revenue, based on cost-per-impression or cost-per-click metrics, is split between Google and developers. Inventory is filled via auctions where advertisers bid on placement.



Google’s desire to bring AdSense to online games and ultimately dominating the game-related advertising business completed after 1 year ( Read Google Adsense Exploring Games - October 18, 2007 . Google's ad platform - AdSense for Games has operated in beta since early 2008. Game developers like Konami, Playfish and Zynga participated in the beta.




Click-to-buy links are available only to YouTube users based in the U.S. Definitely Google plans to expand the feature to other content partners, as well as the international You Tube community. Currently these click-to-buy links nestled unobtrusively beneath the video and its sharing options, and just above the comments. Currently these links will take users to online stores such as Apple's iTunes or Amazon.com

Ecommerce video trends - Retailer Marketing product with entertainment

ecommerce companies are using blog to posts photos, videos to build awareness of their product. See the example of

. SeenON
. Flypaper

SeenON provides consumers access into the world of shopping-enabled entertainment through its relationships with major networks, media partners, celebrities and brand marketers.

Chapter 10: Let It Be



Dahlia delves into Victory's dating life and coaches her on how to market a successful designer image.




Carpe Threesome



Nico introduces Victory to the new faces of Bonfire, and Nico and her husband quarrel over the after party.



As seen above, SeenON provide catalog of the products seen on TV, films, music videos, sports and on the red carpet. SeenON provide its viewers to purchase the product they see on screen.

. Bluefly.com, an online retailer of designer clothes, updates customers on fashion-related news through its blog Flypaper (flypaper.bluefly.com).

Flypaper cater to women who cared about what was currently fashionable, instead of selling discounted clothes that might or might not still be in vogue. Flypaper might feature pictures of the runway models in the latest Milan show or full-length shots of random, fashionable pedestrians

Google Lively - Exciting Room

Google invite you to be part of Lively. Google claims that it provide you exciting experience. Google lively lets you interact and express yourself with avatars, within rooms you create.














What Google says about Google Lively :

Socialize in 3D places on the web: Lively by Google has interactive 3D places on web pages where visitors can see each other's avatars and chat. Customize your avatar and decorate rooms to add another dimension to social networking!

Express yourself: Your avatar represents you. Pick a character that suits your personality or mood and customize it to make it unique. Dress your avatar to express your style. Use your avatar's animations to add some body language to chats!

Create and share your own places: Anybody can create and publish their own room. Pick a room shell that provides a good foundation and decorate it any way that you can imagine. Invite people to visit your room -- they can decorate it too !
























Google Lively consist of Catalog which enable you to :

* Chat with your friends or meet new contacts online.
* Create and decorate your own room - and invite your friends over.
* Personalize your surroundings with an ever-growing catalog of avatars, outfits,
furniture, and rooms to build up.

Do you create any Room in Google Lively ? No ! Then you are missing a exiting Virtual World.

25 High Volume Search Terms that Grew MOST

The chart below shows the 25 high volume search terms that grew the most from April 2008 to May 2008.

While it appears that sporting events, celebrity gossip and big-budget marketing pushes caused spikes in various search term referrals, gloomy search phrases top the list

* The most common theme among the top 25 searches is death (indicated by black bars). While this may help to explain why the news tend to focus on morbid events, it also speaks to the fact that people turn (heavily) to search engines when trying to find more info on contemporary events.

* Gossip and entertainment related searches also bubble to the top (purple bars), highlighted by both Kimberly Caldwell and David Cook (American Idol contestants and alleged lovebirds) shown making the list.

* Seasonal trends can be pretty dynamic (blue bars), with Mother’s day Idea’s and economic stylus related terms peppering the top 25 growers.

* Large product and movie launches caused spikes in movie and video game related terms (green bars) as The Strangers, The Happening, Sex in The City, GTA4 and Wii Fit all made the list. What’s interesting here is that movie terms seem to coincide with advertising while game related search terms are (apparently) related to usage.

Source : Top Moving Search Terms – Tragedy drives traffic

Google Analytics - offline-to-online reporting features: TV Campaigns reporting.

Google Analytics added new more offline-to-online reporting features: TV Campaigns reporting. This report represents a further integration between Google Analytics and AdWords, and also a helpful tool for anyone to measure the online effects of offline marketing.

The current available TV metrics include:

* Impressions delivered
* Number of ad plays
* Cost
* CPM

You can now track these metrics and plot them alongside metrics already within Google Analytics, such as conversions, visits, and time on site. This way, you can see correlations between a TV campaign and your website traffic.

Read More about New Analytics Report: TV Campaigns

Enterprise 2.0 - Small Businesses Won’t Adopt it

Enterprise 2.0 is a marketing term used to sell a re-branding of ideas that have been around for many years. Enterprise 2.0 represents a convergence of multiple technologies and disciplines.To implement Enterprise 2.0 you needs to start with an understanding of people, processes, and their use of materials and information in your company’s pursuits of acquiring and fulfilling business transactions.

There seems to be somewhat of a shock wave going around the web, due to the startling revelation that 68% of small businesses have no plans to adopt “Enterprise 2.0″ initiatives.

Here’s a look at a chart from the Forrester report.

Source : Here’s the Reason Why Small Businesses Won’t Adopt “Enterprise 2.0″

You know Top Online Marketing Tactics ?

by Lee Odden

Here are the top ten tactics rankings so far out of 35 listed and the percentage of votes for each.

With the vote count at over 150, I’ve updated the top ten as of 02/13/08:

* Blogging (27%)
* Email marketing (16%)
* Search engine optimization (14%)
* Pay per click (9%)
* Social networks (Facebook, LinkedIn) (5%)
* Blogger relations (4%)
* Online public relations (3%)
* Viral marketing (3%)
* Free content (white papers) (3%)
* Corporate web site (3%)

The original top ten are here from 02/05/08:

* Blogging (25%)
* Search engine optimization (14%)
* Email marketing (12%)
* Pay per click (8%)
* Blogger relations (6%)
* Online public relations (5%)
* Viral marketing (5%)
* Corporate web site (4%)
* Social networks (Facebook, LinkedIn) (4%)
* Webinars/Teleconference (3%)

Blogging really does make sense because it can serve as a platform for so many other tactics including SEO, email (archiving newsletters), blogger relations, PR, viral marketing, a compliment to the corporate site, a touchpoint for social networking and a place to promote webinars.

If you’re a company doing business and/or marketing online and aren’t using a blog in some way, you’re really at a disadvantage. The longer a company goes without a blog of some sort, the greater an advantage their blogging competition will have. Of course, not ALL companies need to have a blog, but the number of qualified reasons not to is getting smaller each day.

Source / Read More Top Ten Online Marketing Tactics

Top Five Internet Trends in 2007

Top 5 Internet trends as identified by Keynote in 2007 Top Internet Trends in 2007.

1. Impact of Social Networking and Community
Social networking and community sites on the Web are having a huge impact on business and society in general.

2. Web 2.0 Applications Becoming Mainstream
Web sites are moving away from traditional Web page technologies and towards an online experience that is more congruent with the desktop experience. Web 2.0 technologies are coming into the mainstream in a big way

3. New Technologies Putting a Strain on the Web
Many companies assume most consumers are accessing the Web with quality high-speed connections, but that is not necessarily reality.

4. Traditional Web Stalwarts Continue to Innovate
The companies that have helped to build and shape the Web as we know it, continue to innovate. Although relative new comers, such as YouTube or Digg, continue to usher in the latest applications and trends, the titans of the Internet are not resting on their laurels.

5. Online Segmentation
There is increased segmentation of online groups and audiences as the Internet grows and matures. A social networking sites make it easy for consumers to form groups and connections online based on interests and demographics, and Web leaders, such as Yahoo!, are targeting market segments through micro-sites such as OMG, which targets teenage girls.

Source / Read full story on : The Web in 2007 – Top Five Internet Trends