Google new Advertisement Click to Buy Links AdSense for Games Platform

Google unleashed two new forms of advertisements: click to buy links on YouTube And in-game advertising platform ( $1 billion advertising market in 2007 ) Called AdSense for Games.

AdSense for Games, the platform will offer advertisers access to millions of Web-based Flash games.

AdSense for Games allows advertisers to very easily gain access to in-game inventory.With AdSense for Games, advertisers can target campaigns based on keywords, genres or even specific games. Revenue, based on cost-per-impression or cost-per-click metrics, is split between Google and developers. Inventory is filled via auctions where advertisers bid on placement.



Google’s desire to bring AdSense to online games and ultimately dominating the game-related advertising business completed after 1 year ( Read Google Adsense Exploring Games - October 18, 2007 . Google's ad platform - AdSense for Games has operated in beta since early 2008. Game developers like Konami, Playfish and Zynga participated in the beta.




Click-to-buy links are available only to YouTube users based in the U.S. Definitely Google plans to expand the feature to other content partners, as well as the international You Tube community. Currently these click-to-buy links nestled unobtrusively beneath the video and its sharing options, and just above the comments. Currently these links will take users to online stores such as Apple's iTunes or Amazon.com

LinkedIn - dynamically targeted DirectAds ( dynamic CPM text advertising platform )

Unmatched Access to Professionals
Use LinkedIn DirectAds to find the perfect audience for your business with highly-targeted text advertising.

LinkedIn is currently running, dubbed DirectAds, a dynamic CPM text advertising platform currently being soft-launched with no offical word from the company just yet.

What we can gather from the information available on the website, advertisers will be able to dynamically target ads by age, gender, geography, educational institution, industry, and seniority. Minimum order size for an advertisement is $25, with the minimum number of impressions dependant on the targeting audience chosen by the advertiser, who will conveniently be identifiable through its own LinkedIn presence. This also means the advertiser has to have a profile on the website, and LinkedIn says they are limiting advertisers by completeness of profile, number of connections, date of profile creation and a number of other factors.

Read in Detail : LinkedIn prepping for monetization with dynamically targeted DirectAds

Google Image Ads

Google calls the process VisualRank, after the company's signature PageRank technology

VisualRank, is an algorithm that blends image-recognition software methods with Google's own process for weighting and ranking images that appear similar.

Image search technology isn't new, of course. Social network Flickr, now a part of Yahoo! (Nasdaq: YHOO), uses tagging to collect photos into relevant bunches. And both Microsoft (Nasdaq: MSFT), at Live.com, and Google already have engines tuned to search for images. The problem is one of irrelevant results.

Read More Get Ready for Google Image Ads

Launch Your Affiliate Program

By WorkZ Staff

Once you've developed an affiliate program, it is time to decide what types of affiliate sites you want to target and plan a marketing campaign to get their attention. Visit each applicant's site to determine if it is appropriate for inclusion into your network, and be prepared to provide members with the necessary links and graphics to promote your affiliate program on their site.

Decide What Types of Affiliates You Want to Attract

When you are ready to launch your affiliate program, you'll want to be proactive about finding the right types of affiliates, rather than just accepting those that come to you. Of course, you will want to target sites that are credible and share your target market. You may also want to attract affiliates that are already successfully involved in other affiliate programs, because they will already have a steady stream of customers coming to them to make purchases. To find active affiliate sites, visit top affiliate merchants, such as Amazon.com or CDNow, which typically offer links to their affiliates. Send an e-mail letter to sites that share your target market to introduce your own program.
Market Your Affiliate Program

With a target audience in mind, spread the word about your affiliate program. Again, many merchants choose to join an Affiliate Network, such as CommissionJunction, LinkShare, or IncentaClick, to leverage their marketing advantages. If that's not in your budget, however, grassroots marketing can be effective in promoting your program. It includes:

Incorporating banners that tout your new affiliate program into your online marketing plan.

Giving your new affiliate program a prominent position on your site and/or including details in your site's "What's New" section. Provide as much detail as possible about the program potential affiliates may be turned off by a program that is poorly defined or confusing.

Providing selling tips for affiliates. Affiliates will be more interested in joining your program if they know that you will assist them with increasing sales by identifying selling opportunities. These tips will be based on your selling experiences. Perhaps you have found that placement within a certain area of your site increases sales. Or maybe you have developed a way for affiliates to describe the program to customers that works especially well. Try to make these tips as clear as possible.

Including details in your blog, electronic newsletter or other e-mail promotions. Your current customers will appreciate knowing that your site is growing. Note: In all marketing efforts, be careful to avoid making unrealistic claims about your program's expected performance, and never promote your program through the use of spam.
Evaluate Affiliate Applications

As tempting as it may be, because of the potential for increased revenue and traffic on your site, it is not advisable to accept affiliates indiscriminately. You need to cater to the specific interests of your target audience and make sure the merchant's products are complementary to your own. Develop a list of criteria to use to ensure that potential affiliates are a good match for your program.

Provide Technical Requirements for Affiliates

In your Web site's affiliate section, you will need to provide company logos, banners, or art that should be used by your affiliates on their home page, online store page, or some other prominent location to promote your products. You may want to offer different graphics to correspond with different product lines, so you'll have to work with affiliates to determine which ones are right for their program. You will also want to provide detailed instructions on how to copy these images.

You should also display a short description, review, or other reference for affiliates to use to describe each product included in your affiliate program, or provide a link to the appropriate page or pages. If you require specific placement of these descriptions, provide instructions to your affiliates on your site describing how it should work.

You will need to provide affiliates with a unique code to use for their links to identify sales coming from their sites. These coded links will take affiliates' viewers to the corresponding ordering page for products on your site. At that point, your staff will take over to close the sale, including managing order forms, processing payments, shipping, cancellations, returns, and related customer service duties.

Finally, it is a good idea to provide a frequently asked questions (FAQ) list to answer any commonly asked questions about the technical requirements of your site. Since proper order tracking depends on proper link formatting, you may lose sales, and your affiliates may lose commissions, if any of the technical elements aren't properly formatted. For any questions not covered in the FAQ list, be sure to provide a telephone number and/or e-mail address to your customer service department.

About the Author:
The WorkZ staff is made up of gurus in many areas of expertise including Sales, Marketing, all aspects of the Internet, Technology, even starting and running businesses.

Launch Your Affiliate Program

The internet will become the World's third largest advertising

The internet will put back magazines as the world's third-largest medium of advertising in 2010, according to industry experts.

Spending on internet advertising increased by 25 per cent during the third quarter of 2007, according to the Internet Advertising Bureau, with returns of $5.2 billion (£2.5 billion).

By 2010, internet ad spend as a share of all media will break the 15% mark in 10 regional markets around the world, according to ZenithOptimedia.

Currently just four markets have reached this milestone - Denmark, Norway, Sweden and the UK.

In these four markets the internet is predicted to top 20% of all media spend by 2010.

Read more at Internet to become third biggest ad medium