Google new Advertisement Click to Buy Links AdSense for Games Platform

Google unleashed two new forms of advertisements: click to buy links on YouTube And in-game advertising platform ( $1 billion advertising market in 2007 ) Called AdSense for Games.

AdSense for Games, the platform will offer advertisers access to millions of Web-based Flash games.

AdSense for Games allows advertisers to very easily gain access to in-game inventory.With AdSense for Games, advertisers can target campaigns based on keywords, genres or even specific games. Revenue, based on cost-per-impression or cost-per-click metrics, is split between Google and developers. Inventory is filled via auctions where advertisers bid on placement.



Google’s desire to bring AdSense to online games and ultimately dominating the game-related advertising business completed after 1 year ( Read Google Adsense Exploring Games - October 18, 2007 . Google's ad platform - AdSense for Games has operated in beta since early 2008. Game developers like Konami, Playfish and Zynga participated in the beta.




Click-to-buy links are available only to YouTube users based in the U.S. Definitely Google plans to expand the feature to other content partners, as well as the international You Tube community. Currently these click-to-buy links nestled unobtrusively beneath the video and its sharing options, and just above the comments. Currently these links will take users to online stores such as Apple's iTunes or Amazon.com

Google - Memorable History Events from Newpaper

Google said it is looking to make old newspapers search able online by partnering with newspaper publishers to digitize millions of pages of news archives.

The effort involves the archives of dozens of newspaper titles and expands on a two-year-old effort by Google to work with two major US newspapers — the New York Times and Washington Post — to index old papers in Google News Archive.

Not only will you be able to search these newspapers, you’ll also be able to browse through them exactly as they were printed — photographs, headlines, articles, advertisements and all

Google product manager Punit Soni said in the blog post.

The new papers range from the Pittsburgh Post-Gazette, “the first newspaper West of the Alleghenies” (the Allegheny Mountains), to the Quebec Chronicle-Telegraph, which has
continuously published for 244 years, making it North America’s oldest lasting newspaper.

You can read old historical events at here like :
the Pittsburgh Post-Gazette’s coverage of Neil Armstrong’s (and Edwin Aldrin’s) 1969 moon walk at http://tinyurl.com/man-on-the-moon/ .

“The goal is no different than Google Book Search,” company spokesman Gabriel Stricker said, referring to Google’s broad-based effort to work with major academic libraries around the world to scan older, out-of-print books. “It is just getting a lot of published offline content online.”

Google Lively - Exciting Room

Google invite you to be part of Lively. Google claims that it provide you exciting experience. Google lively lets you interact and express yourself with avatars, within rooms you create.














What Google says about Google Lively :

Socialize in 3D places on the web: Lively by Google has interactive 3D places on web pages where visitors can see each other's avatars and chat. Customize your avatar and decorate rooms to add another dimension to social networking!

Express yourself: Your avatar represents you. Pick a character that suits your personality or mood and customize it to make it unique. Dress your avatar to express your style. Use your avatar's animations to add some body language to chats!

Create and share your own places: Anybody can create and publish their own room. Pick a room shell that provides a good foundation and decorate it any way that you can imagine. Invite people to visit your room -- they can decorate it too !
























Google Lively consist of Catalog which enable you to :

* Chat with your friends or meet new contacts online.
* Create and decorate your own room - and invite your friends over.
* Personalize your surroundings with an ever-growing catalog of avatars, outfits,
furniture, and rooms to build up.

Do you create any Room in Google Lively ? No ! Then you are missing a exiting Virtual World.

Google Analytics - offline-to-online reporting features: TV Campaigns reporting.

Google Analytics added new more offline-to-online reporting features: TV Campaigns reporting. This report represents a further integration between Google Analytics and AdWords, and also a helpful tool for anyone to measure the online effects of offline marketing.

The current available TV metrics include:

* Impressions delivered
* Number of ad plays
* Cost
* CPM

You can now track these metrics and plot them alongside metrics already within Google Analytics, such as conversions, visits, and time on site. This way, you can see correlations between a TV campaign and your website traffic.

Read More about New Analytics Report: TV Campaigns

Google Image Ads

Google calls the process VisualRank, after the company's signature PageRank technology

VisualRank, is an algorithm that blends image-recognition software methods with Google's own process for weighting and ranking images that appear similar.

Image search technology isn't new, of course. Social network Flickr, now a part of Yahoo! (Nasdaq: YHOO), uses tagging to collect photos into relevant bunches. And both Microsoft (Nasdaq: MSFT), at Live.com, and Google already have engines tuned to search for images. The problem is one of irrelevant results.

Read More Get Ready for Google Image Ads