LinkedIn - dynamically targeted DirectAds ( dynamic CPM text advertising platform )

Unmatched Access to Professionals
Use LinkedIn DirectAds to find the perfect audience for your business with highly-targeted text advertising.

LinkedIn is currently running, dubbed DirectAds, a dynamic CPM text advertising platform currently being soft-launched with no offical word from the company just yet.

What we can gather from the information available on the website, advertisers will be able to dynamically target ads by age, gender, geography, educational institution, industry, and seniority. Minimum order size for an advertisement is $25, with the minimum number of impressions dependant on the targeting audience chosen by the advertiser, who will conveniently be identifiable through its own LinkedIn presence. This also means the advertiser has to have a profile on the website, and LinkedIn says they are limiting advertisers by completeness of profile, number of connections, date of profile creation and a number of other factors.

Read in Detail : LinkedIn prepping for monetization with dynamically targeted DirectAds

You know Top Online Marketing Tactics ?

by Lee Odden

Here are the top ten tactics rankings so far out of 35 listed and the percentage of votes for each.

With the vote count at over 150, I’ve updated the top ten as of 02/13/08:

* Blogging (27%)
* Email marketing (16%)
* Search engine optimization (14%)
* Pay per click (9%)
* Social networks (Facebook, LinkedIn) (5%)
* Blogger relations (4%)
* Online public relations (3%)
* Viral marketing (3%)
* Free content (white papers) (3%)
* Corporate web site (3%)

The original top ten are here from 02/05/08:

* Blogging (25%)
* Search engine optimization (14%)
* Email marketing (12%)
* Pay per click (8%)
* Blogger relations (6%)
* Online public relations (5%)
* Viral marketing (5%)
* Corporate web site (4%)
* Social networks (Facebook, LinkedIn) (4%)
* Webinars/Teleconference (3%)

Blogging really does make sense because it can serve as a platform for so many other tactics including SEO, email (archiving newsletters), blogger relations, PR, viral marketing, a compliment to the corporate site, a touchpoint for social networking and a place to promote webinars.

If you’re a company doing business and/or marketing online and aren’t using a blog in some way, you’re really at a disadvantage. The longer a company goes without a blog of some sort, the greater an advantage their blogging competition will have. Of course, not ALL companies need to have a blog, but the number of qualified reasons not to is getting smaller each day.

Source / Read More Top Ten Online Marketing Tactics

16 Marketing Techniques For The Holiday Season

According to a recent Forrester report, online sales are expected to reach $33 billion dollars this year so be sure you get a piece of that huge pie! This is a 21% increase over 2006 as more and more people adjust to online shopping.

Here are some ideas that could help you get a slice of that holiday shopping pie:

1. You could offer a free holiday gift with every order over $25 or any set amount.


2. Offer free or discounted shipping with every order.


3. Send Christmas cards to your mailing list offering them a special discount or deal.


4. Offer a gift wrapping service for your customers. Make their shopping as easy and hassle free as possible.


5. If you do home parties, have a Christmas shopping party to split the shipping costs and/or wrapping costs. Have a holiday themed party with gift certificates and free samples.


6. Start a gift referral club with other businesses. If a customer is looking for something you do not offer, give them a place they can get it and other businesses will do the same for you.


7. Have a holiday themed contest on your site to draw in more customers.


8. Work with charity. Offer $x off for everyone who brings in a old toy for kids' charity. For online shoppers have a donation button. This will attract customers as well as provide good publicity for your company.


9. Give a free holiday tips report out with every purchase. Provide tips on saving money, holiday decorating, etc.


10. Make sure everything on your site is working and up to date. Build a special holiday section for your holiday customers.


11. Have a gift ideas section for your shoppers who have trouble picking out gifts. Be sure and have gift certificates or cards available as well.


12. Mail out gift idea cards to your customers/mailing list.


13. Send out coupons with a chance at a free gift with every coupon returned.


14. Do not forget customer service. Provide a little extra for your customers so they come back for more.


15. Become the company with the most Christmas spirit. Donate a portion of all sales to a popular children's charity.


16. Provide a quality product at a good price along with good customer service and your customers are bound to remain loyal to your company.

Take these ideas and add to them. Once you start trying new ideas you will be able to think of more and more. Don't be afraid to try new and creative ideas. Test the results and keep track of what works and what doesn't. What might not work in spring might be very effective during the holiday season.

The holiday marketing season is a chance for you to expand your business and gain more customers, but you must give them a reason to come to you and then to come back to you!

About the Author:
Find lots more tips, articles, and resources at http://www.SeymourProducts.com. Seymour Products also offers you a chance to own your own successful home business with unlimited support. Start your own ebook store - huge selection of ebooks & software only $1.00 each: http://www.seymourproducts.com/ebooks-resell

Search Engine Strategies (SES) San Jose

Search Engine Strategies (SES) San Jose, the Premier Silicon Valley Event, On Roster in 2008 for 10th Year Popular Marketing Event Has Already Broken Record for Attendee and Sponsor/Exhibitor Registration NumbersSAN JOSE, Calif.--(Business Wire)--Savvy search engine marketers are awaiting the return of SearchEngine Strategies (SES) San Jose, the interactive searchmarketing event of the year where delegates learn first hand thestrategies and tactics available to them to grow their businessonline.

The event, to be held at the San Jose Convention Center,August 18-21, 2008, is already drawing unprecedented interest fromattendees and exhibitors alike.

Source / Read more : Search Engine Strategies (SES) San Jose

Successful internet marketing strategy steps

You need to develop a successful internet marketing strategy to get success in Internet world. You must develop and implement a strategic plan that includes all of the following:

• A list of Great Products
• A Professional Website specifically designed to sell Product
• A killer Marketing Strategy