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Ecommerce video trends - Retailer Marketing product with entertainment

Wednesday, August 20, 2008

ecommerce companies are using blog to posts photos, videos to build awareness of their product. See the example of

. SeenON
. Flypaper

SeenON provides consumers access into the world of shopping-enabled entertainment through its relationships with major networks, media partners, celebrities and brand marketers.

Chapter 10: Let It Be



Dahlia delves into Victory's dating life and coaches her on how to market a successful designer image.




Carpe Threesome



Nico introduces Victory to the new faces of Bonfire, and Nico and her husband quarrel over the after party.



As seen above, SeenON provide catalog of the products seen on TV, films, music videos, sports and on the red carpet. SeenON provide its viewers to purchase the product they see on screen.

. Bluefly.com, an online retailer of designer clothes, updates customers on fashion-related news through its blog Flypaper (flypaper.bluefly.com).

Flypaper cater to women who cared about what was currently fashionable, instead of selling discounted clothes that might or might not still be in vogue. Flypaper might feature pictures of the runway models in the latest Milan show or full-length shots of random, fashionable pedestrians




1 comments

Google Lively - Exciting Room

Monday, July 21, 2008

Google invite you to be part of Lively. Google claims that it provide you exciting experience. Google lively lets you interact and express yourself with avatars, within rooms you create.


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What Google says about Google Lively :

Socialize in 3D places on the web
: Lively by Google has interactive 3D places on web pages where visitors can see each other's avatars and chat. Customize your avatar and decorate rooms to add another dimension to social networking!

Express yourself: Your avatar represents you. Pick a character that suits your personality or mood and customize it to make it unique. Dress your avatar to express your style. Use your avatar's animations to add some body language to chats!

Create and share your own places: Anybody can create and publish their own room. Pick a room shell that provides a good foundation and decorate it any way that you can imagine. Invite people to visit your room -- they can decorate it too !


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Google Lively consist of Catalog which enable you to :

* Chat with your friends or meet new contacts online.
* Create and decorate your own room - and invite your friends over.
* Personalize your surroundings with an ever-growing catalog of avatars, outfits,
furniture, and rooms to build up.

Do you create any Room in Google Lively ? No ! Then you are missing a exiting Virtual World.